List My Home

VIP - Home Sales Marketing Program

Securing Top Dollar for your home requires widespread expose of your homes listing to as many qualified Buyers as possible. Our VIP Home Sales Marketing Program has that covered. My experience and attention to detail, uniquely qualifies me to provide a VIP Selling Experience second to none. Home sellers need to be informed and protected as they sell one of, if not their biggest asset, their home. My job is to educate, and protect my home sellers to the fullest.


Once you list your home “For Sale” with the Paul Johnson Group – you can relax, we’ve got you covered. Some of what you can expect:

Professional PhotographerEnhanced Photographs – minimum 20 interior and exterior shots. When Buyers search the internet for their next home, they want to see an extensive collection of high quality color pictures of properties. This create buyer excitement and increases the chance they will not only want to preview you home, but offer a higher price as well.

Internet Exposure Approximately 85 % of all home buyers begin their home search online- so that’s where your home needs to widely displayed. Once we enter your property details in the Multiple Listing Service, we also syndicate your listing with all pictures to more than 300 real estate related websites, such as Realtor.com, Zillow, and Trulia, just to mention a few.

International Marketing - Since we want maximum exposure to the highest possible number of qualified buyers, we market your homes listing internationally. Our international listing website connection publishes your listing, including all photographs and virtual tour worldwide. Your homes listing information will be translated into 20 different languages.

Local Marketing – Some buyers may be found as close as down the block and we don’t want to leave any stone unturned. We will create a marketing campaign for your home, targeting local buyers. We use our Color Postcard Marketing Program and Open House Events to alert the local community of your homes features and availability.

Your Homes Own Personal Website – Once our professional photographer has shot and processed all property photographs, our team will create a Single Property Website for your home. The website will include all property photos, a virtual tour, and a complete description of your home. Your home’s website will have its own personal domain name, which will be linked to our main website and will be included in all marketing material pertaining to your home.

We Qualify All Buyers – Buyers making offers on properties are not always represented by an experienced agent. We want to make certain that any Buyer submitting an offer on you home is financially qualified to purchase a home at your homes price point. I require All Buyers to be Cross-Qualified by our expert lenders before the offer is considered for acceptance. This prevents accepting an offer from an unqualified buyer.

Contract Negotiations & Contract Compliance - I offer Experienced Representation The typical, properly prepared buyers offer should consist of between 10 and 15 documents when submitted to the seller, this includes the 10-page Purchase Agreement. Purchase Documents contain important and binding information that should be thoroughly reviewed by buyers, sellers and their agents. I thoroughly understand all transaction documents; in fact, as a Real Estate Contract and Disclosure Expert, I have taught thousands of real estate agents throughout Southern California how to properly understand and complete real estate contracts and disclosures.

Communication – I provide weekly Listing or Escrow updates. I will communicate with you in the method of your choice, such as phone, text, or email.

All transaction documents can be reviewed and signed in one of two ways – your choice - 1) in person, with paper and pen, or - 2) I can provide all documents to you for review and signing digitally, with electronic signatures and emails – again your choice.

Available for questions - I am always available by phone, text or email anytime during the normal workday, plus I am available nights and weekends for any pressing issues.

Selling Options for Home Sellers - Afraid to sell your home before finding your replacement home? We have a way to accept an offer on your home and then take your time finding your replacement home. If you can’t find a suitable replacement home, you can’t simply cancel the sale of your home.

Leave nothing to chance – I will get the job done, No excuses – Guaranteed!
I am a Veteran Real Estate Broker with 20 years of full time experience. Experience in full time real estate sales, as well as building and managing large real estate offices throughout Southern California. I’m an expert in Real Estate Contracts and Disclosures, Author, Trainer, and Seminar Speaker.

Over the years I have trained and managed hundreds of successful California Realtors, and through my Real Estate Contract Training Seminars have provided the most comprehensive training in the real estate industry to thousands of Realtors across Los Angeles, Orange, San Bernardino, Riverside and San Diego Counties.

My true passion however, is working with Sellers and Buyers to achieve their real estate goals. Too many in the real estate field ignore training, work part-time, and rarely close a real estate transaction. It was with that in mind that I decided to create a premier, client centered service designed to protect, educate, and serve those Selling and Buying real estate.

To Get More Information About Getting Top Dollar For Your Home

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